Senior Communications Manager
About Us
Both Hands exists to fulfill James 1:27 by serving orphans, widows, and Christian adoptive families. Adoptive families or groups of volunteers find a widow in their community to serve and raise sponsorship for their day of service, with all funds going toward adoption or orphan-related causes. With 1,600+ projects completed and over $25 million raised, you’ll join a mission-driven team dedicated to lasting impact.
About this Role
The Senior Communications Manager is a key operations hire for Both Hands. This role is designed for a seasoned marketing executor who can own implementation across channels, keep day-to-day work moving with excellence, and serve as a reliable second-in-command to the Communications Director. You'll be the engine that drives the work forward, ensuring campaigns, projects, and deliverables get done well and on time.
This role requires someone who thrives in a collaborative, mission-driven environment, communicates with excellence, and brings a genuine passion for adoption, orphan care, and widow care.
Location and Schedule
This position is based in Middle Tennessee and requires candidates to be locally available. The role follows a hybrid schedule, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday in Brentwood.
Key Responsibilities
Day-to-Day Operations & Implementation
- Drive day-to-day execution across all active marketing initiatives, ensuring deadlines are met and work stays on track
- Coordinate and align the work of the Social Media & Graphic Design Coordinator and Marketing Manager to ensure priorities are clear and campaigns are executed effectively
- Serve as the team's operational hub, keeping projects moving, removing blockers, and maintaining momentum
- Maintain clear communication and accountability with the Communications Director on active campaigns, deliverables, and timelines
- Ensure continuity of marketing execution during periods when the Communications Director is unavailable or operating at reduced capacity
Marketing Strategy & Execution
- Lead the day-to-day execution of Both Hands' marketing strategy across channels, aligning with direction set by the Communications Director and organizational priorities
- Develop and implement campaign-level strategies to reach adoptive families, churches, businesses, colleges, and orphan care ministries
- Develop and manage campaigns for newer project types including Group Projects and Post-Adoption Projects
- Ensure brand consistency across all communication channels (email, social, web, print, and events)
- Collaborate with external partners, including a marketing agency and digital platforms, to execute and optimize campaigns aligned with organizational goals
- Work within the annual marketing budget, aligning spend with campaign priorities
Digital & Web
- Analyze digital performance and identify growth opportunities
- Oversee website updates and improvements to support key marketing objectives
- Track conversions and report on performance using Google Analytics
Content & Campaigns
- Write and review marketing copy for emails, campaigns, web, and fundraising materials in collaboration with the Marketing Manager
- Execute Both Hands' two annual fundraising campaigns in coordination with the Communications Director
- Translate high-level campaign direction into clear execution plans, timelines, and deliverables
- Partner with the Communications Director on big-picture content initiatives as they develop
Events & Conferences
- Support planning and execution for annual conferences and events in coordination with the Marketing Manager
- Represent Both Hands at conferences as needed
Team Collaboration
- Communications Director – Partner on overall strategy, priorities, and messaging direction; receive direction and translate vision into execution
- Marketing Manager (Part-Time) – Collaborate on campaign planning, emails, blogs, website updates, and performance insights
- Social Media & Graphic Design Coordinator – Provide alignment and direction on content, campaigns, and creative assets to ensure consistency with messaging and brand standards
This role ensures that marketing strategy is consistently translated into high-quality execution, enabling Both Hands to grow its reach and impact.
What We're Looking For
- 6 years of experience in communications, marketing, or a related field
- Strong executor: able to manage multiple projects simultaneously and deliver on time
- Strong background in digital marketing
- Nonprofit experience and/or donor CRM experience strongly preferred (Virtuous, Salesforce, or similar)
- Comfortable working in WordPress (Beaver Builder) and Google Analytics
- Proficient in Google Suite and Microsoft Office
- Experience with Canva or similar tools
- Self-motivated, organized, and able to operate with minimal supervision
- Excellent written and verbal communication skills
- A lifestyle consistent with a thriving Christian faith, in agreement with Both Hands' statement of faith
- Passion about adoption, orphan care, and widow care and a heart for James 1:27
- Valid driver's license; willingness to travel 4–6 times per year
Questions?
Email Madison Tracy-Atkinson at [email protected].
Ready to Apply?
We'd love to learn more about you and your interest in this position. Head over to LinkedIn to apply today!